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Littlewoods Ireland launch their second year of sponsorship of the All Ireland Senior Hurling Championship in style

Littlewoods Ireland launched their second year of sponsorship of the All Ireland Senior Hurling Championship today. We were joined by three of Hurling’s most stylish players both on and off the pitch. Check out all the #StyleOfPlay action here!

Launch

Today we launched our second year of sponsorship of the All Ireland Senior Hurling Championship, and we here at Littlewoods Ireland HQ are too excited!

We were joined by three of Hurling’s most stylish players both on and off the pitch. Our Littlewoods Ireland‘s style Ambassador and Waterford hurler Austin Gleeson, Cork goalkeeper Anthony Nash and former Kilkenny hurler Kieran Joyce were all present with us in Dublin as we launched our #StyleOfPlay campaign for the 2018 All Ireland Senior Hurling Championship.

Style My Wall

The players took part in a stylish photo shoot, wearing clothes from V by Very and other sportswear that is available from Littlewoods Ireland. The photo shoot was part of the launch of Littlewoods Ireland’s  ‘Style My Wall’ competition which has a grand prize valued at €10,000.

This summer, we will be giving our customers the opportunity to win €5,000 in cash for their GAA club. They will be given the chance to have their club’s hurling wall ‘styled’ by Littlewoods Ireland.

Working in collaboration with a top-class artist and the style team in Littlewoods Ireland, the winning club will help to design a bespoke mural for their wall celebrating all that is unique about their club.

The competition will launch across Littlewoods Ireland’s social channels on Thursday the 17th of May and will run for six weeks. Each week fans will be asked to vote for the most stylish hurler to be in with a chance to win tickets, Littlewoods Ireland goodies, and to go into the draw for the grand prize. The overall winner will be announced on Wednesday the 27th of June.

Speakers

Speaking at the launch, Geoff Scully, Managing Director of Littlewoods Ireland said, “This is our second year in partnership with the GAA and the All-Ireland Senior Hurling Championship. We wanted to continue to celebrate the sport and reward fans for their passion and support. We have lots of surprises planned for throughout the season but our ‘Style My Wall’ initiative was a natural link to bring #StyleOfPlay off the pitch and into one lucky club.

Whether you play for your county, your club, or have just started to puc around, hurlers of all levels spend hours staring at a hurling wall perfecting their skills. We in Littlewoods Ireland wanted to create something beautiful and inspirational for one lucky GAA club that would celebrate their club and everything that makes it unique.”

Keep an eye on our social channels this summer as we will be running competitions throughout the All-Ireland Senior Hurling Championship which includes ticket giveaways and money can’t buy experiences for fans.

You can keep yourself up to date with all the #StyleOfPlay action on our Facebook, Twitter, Instagram and our blog!

Ellen McConville

Ellen is the Sports Content Writer for Littlewoods Ireland and your go to gal for all things GAA. She is a fluent Irish speaker and a big fan of fashion, music and some cheese and wine as well.

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