Lifestyle | |

Littlewoods Ireland Christmas Shopper Survey

Like it or love it, Christmas is here! It’s a time for friends, family, shopping and way too much food and unsurprisingly it’s our favourite part of the year. To show how committed we are to helping you with your holiday shopping, we surveyed our customers to find out about their Christmas shopping habits and…

Like it or love it, Christmas is here! It’s a time for friends, family, shopping and way too much food and unsurprisingly it’s our favourite part of the year.

To show how committed we are to helping you with your holiday shopping, we surveyed our customers to find out about their Christmas shopping habits and traditions. The results contained a few surprises, which may or may not reignite traditional county rivalries – we’re looking at you Cork!

gifts for partners

How much will you spend on your Partner?

Christmas is the time of year, when most of us will splash the cash and pamper our friends and family with gifts they’ll treasure for life. But when it comes to buying presents for your other half, our survey revealed that people between the ages of 24 and 29 will spend the most on their partners. With 32% of this age group spending €200 or more this festive season – ohh to be young!

While we may spoil our partners with high-end presents in our younger years, this lavish spending slows down with age. Our survey showed that people in long-term relationships tend to spend less as the years roll by, with only 22% of people aged over 50 spending more than €200 on their partner. Once again, the older generation prove that all you really need is love, but we’re sure a swanky gift would be appreciated too.

who loves christmas

The rising popularity of Black Friday and Cyber Monday means that Christmas shopping is starting earlier and earlier each year. Of the people surveyed, 70.43% said they started some of their shopping on either Black Friday or Cyber Monday and who can blame them? You can’t beat a good bargain!

Earliest Christmas Shoppers

The Premier County by name and by nature, Tipperary boasts some of the earliest shoppers in the country. Almost a quarter of the people surveyed confessed to starting their shopping in September or earlier. In stark contrast, we saw that Cork has some of Ireland’s latest shoppers, with 24% of people only starting their Christmas shopping in December.

Limerick big spenders

The Biggest Spenders

County Limerick is home to some of the country’s biggest spenders, as 65% of the people surveyed will spend more than €500 on gifts. The People’s Republic came away with the less complimentary title of most frugal county, as the survey revealed that 58% of Corkonians will spend less than €500 on Christmas presents this year. As well as being the biggest spenders, Limerick is also the nation’s happiest county at Christmas time and boasts some of the best festive cheer and spirit around.

christmas gifts for pets

Spoilt Pets

You’d be forgiven for thinking it’s just us humans who’ll be weighed-down with presents this Christmas. The majority of family pets can also expect to find some presents under the tree this year. More than three quarters of Irish pet owners will buy their pet a gift this Christmas, with Tipperary cats and dogs being the most likely to find their stockings full of toys.

It’s around this time that Santa starts checking his list to see who’s been naughty or nice and according to our survey, Dublin is the ‘naughtiest county’. When asked ‘Are you on the naughty or nice list?’, 21% of Dubs said they’re on the naughty list. The second naughtiest county was Meath, followed by Kildare, however there’s still plenty of time to get on Santa’s nice list, so don’t panic just yet.

The Nicest County

In contrast, Tipperary took home the title of the ‘nicest’ Irish county, with nearly 95% saying they were on Santa’s nice list – safe to say we can expect lots of amazing Christmas presents in Tipperary.

christmas outfit

Christmas Fashion

Attention fashionistas! Our survey has shown that the majority of people will buy a new outfit for Christmas Day, with 40 to 49 year olds being the most likely to hit the shops. To find your perfect Christmas outfit, check out our range of Christmas partywear here.

And finally, in keeping with tradition, more than 90% of people will open their presents on Christmas Day, rather than on Christmas Eve.

Check out Littlewoods Ireland to shop the best fashions and gifts for Christmas. 

No Comments Yet

Comments are closed