Today was an exciting day in Littlewoods Ireland HQ as we announced the second year of our sponsorship of the National Camogie Leagues. We were joined by Littlewoods Ireland Style Ambassador Anna Geary, members of the Camogie Association, and county players from Division one and two, as the leagues were launched in style in Dublin city centre.
Anna and players from Dublin, Cork, and Galway to name a few, posed for photos wearing V by Very and their own county kits at a unique photo-call in the Irish Museum of Modern Art. The pop of colour and beautiful venue provided the perfect backdrop for a partnership that continues to break new ground in the worlds of fashion and sport in Ireland.
To celebrate the second year of this exciting partnership, Littlewoods Ireland will be highlighting the amazing contribution that Camogie players make not only on the field, but to society as a whole across Ireland. We want to promote the sport of Camogie, and to encourage girls to continue playing.
Speaking at the iconic launch event, former All-Ireland winner Anna Geary commented, “There was a huge buzz amongst the camogie community when Littlewoods Ireland joined up as sponsor last year. They have brought a wonderful sense of innovation and creativity to the public perception of the game and have really sought to elevate the profile of the players and the amazing skills of the game.
“Personally, my style both on and off the pitch have been something I have always been proud of and over the past year I have had a brilliant time trying out new looks from the V By Very range and experimenting with my style. Since the sponsorship launched, Littlewoods Ireland has become a brand that camogie players can now relate to and is relevant to them. As we strive to encourage more girls to take up and stay in the game of camogie the support of sponsors such as Littlewoods Ireland in marketing our game to the next generation is crucial to our continued success and growth for 2018.”
Also speaking at the event was President of the Camogie Association Catherine Neary, who relayed to her excitement about the Littlewoods Ireland Camogie Leagues kicking off this Sunday to press in attendance. She said, “I am very excited about the 2018 season and in particular the commencement of the Littlewoods Ireland Camogie Leagues which begin early this season with the first ball thrown-in on January 14th.
She added; “I wish to acknowledge the support, enthusiasm and innovation of our Leagues’ title sponsor Littlewoods Ireland who added greatly to the promotion of the Leagues in their first year as sponsors in 2017 and we look forward to continuing to grow our partnership as we strengthen our relationship over the coming season with Littlewoods Ireland, and as our game continues to grow across the country and beyond.”
Throw in for the Littlewoods Ireland Camogie Leagues is this Sunday the 14th of January. #StyleOfPlay