Littlewoods Ireland is delighted to announce our new sponsorship of the GAA All-Ireland Senior Hurling Championship and Camogie League as part of a new 3 year sponsorship deal which commences in 2017.
Both hurling and camogie are steeped in the narrative of Irish tradition. The games which attract worldwide recognition are unrivaled in terms of skill, commitment and passion.
Littlewoods Ireland values deeply the importance of the GAA in Irish life and its contribution to the communities and everyday lives of our customers throughout the length and breadth of Ireland.
The dedication shown by amateur players and supporters alike is a constant source of inspiration to us here at Littlewoods Ireland. Through our new partnership with the GAA and Camogie Association, we hope to drive those same values and connections across our brand and become a contributing and sustaining part of your community and daily life.
We ventured out into the beautiful Wicklow Mountains for a shoot with some of the most notable personalities in hurling and camogie and our new GAA ambassadors – Anna Geary and Jackie Tyrrell. Both were outfitted in our own brand, V by Very, demonstrating the ever strengthening connection between fashion and sport. For Anna, Littlewoods Ireland brings something new and different to the GAA games and believes “it’s going to show that sports people can be looked at in different ways” while Jackie thinks it will be “a great fit for the GAA and the modern GAA player.”
As part of our new partnership we will have great prizes to share with all our customers throughout the year including tickets to the All-Ireland Hurling Final!
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