It was one of the biggest nights on the Irish fashion calendar, with style bloggers including Pippa O’Connor, Tara O’Farrell and Kelly Donegan flocking to Dublin’s Smock Alley for last night’s V By Very AW16 launch.
The city centre venue was transformed into a fashion mecca with a strong tech focus, including a GIF-generating Twitter mirror and interactive retail mirrors from Gezaky.
The main focus of the night was, of course, on the fashion.
Top stylist Corina Gaffey curated a chic collection of looks from the V By Very AW16 offering, set to a killer soundtrack by the night’s DJ Anthony Remedy.
— Littlewoods Ireland (@LittlewoodsIRL) September 7, 2016
Models including Thalia Heffernan rocked in the runway in looks ranging from cosy autumnal coats to seasonal sequins, showcasing the wide range of style available under the V By Very umbrella.
— Ailbhe Jordan (@amjordo) September 7, 2016
— Style Snatcher (@StyleSnatcher) September 7, 2016
The brand was soft launched on Littlewoods Ireland last year and has been a huge hit with customers on the site.
Key trends included lace detailing, animal prints, metallic finishes, contrasting textures and a strong military vibe.
Her.ie, Evoke and Xposé were all recording on the night, with the fashion show being broadcast live on Facebook on the Her.ie and Littlewoods Ireland pages.
There was also 360 degree video being shot at the launch to capture every minute of the action!
Missed out on the action? Worry not, because you can watch the show in full right here!