Littlewoods Ireland is 100% Committed to Camogie.
Style Meets Substance as Littlewoods Ireland Launches 2021 Camogie Leagues alongside Cork’s Amy O’Connor and Kilkenny’s Katie Power. New research conducted by Littlewoods Ireland* reveals 89% of the population cannot name a current Camogie player, but Littlewoods Ireland is determined to change that.
The Littlewoods Ireland Camogie Leagues begin on Saturday 15th of May. Littlewoods Ireland and the Camogie Association will be live streaming a number of games throughout the Leagues for free across @LWI_GAA Twitter and Camogie Association’s YouTube.
Littlewoods Ireland was joined by top Camogie players; current Cork Camogie captain and 4-time all–Ireland winner Amy O’Connor and winner of 2 All–Irelands and 4 All-Stars Kilkenny star Katie Power, to launch the 2021 Littlewoods Ireland Camogie Leagues.
2021 marks the 5th year of their title sponsorship, with the brand investing more than ever to raise the exposure of the game. This year they will showcase the heroes of Camogie on Irish television with TV, Print and Radio advertisements. The TV ad features Katie Power, Amy O’Connor, Galway’s Heather Cooney, and Waterford’s Niamh Rockett. It can be viewed here.
To gain insight into the country’s feelings towards Camogie and in the hope of prompting the public to re-evaluate their own connection with the sport, Littlewoods Ireland conducted research in April 2021. This research revealed that shockingly the majority of the population (89%) cannot name a current inter-county Camogie player. The lack of exposure of Camogie affects people in Ireland’s understanding and knowledge of the game and its players. This has led to an undeniable lack of connection with the sport, which Littlewoods Ireland is determined to address.
The Camogie players that take to the field do so having lived and breathed the game for most of their lives, they are athletes of immense skill, talent, substance, and strength. They are the heroes of the sport who have mastered a game like few before them but the lack of exposure for the game in general has rendered them invisible to many across the country. Although 66% of adults in Ireland have watched a sporting event in the last 12 months* only 19% of adults in Ireland have watched a Camogie game in that same time period*.
In more positive news, the research conducted by Littlewoods Ireland revealed that 38% of adults would be interested in watching an inter-county Camogie game in the next 12 months, this is a significant increase versus those who had reported watching a game in the last 12 months (19%).
Littlewoods Ireland is determined to make a change and with their 100% commitment to Camogie they are calling on the nation to give Camogie a go and stream an upcoming game. For those that want to get in on the action, support their county and the players, both Littlewoods Ireland and the Camogie Association will be live streaming a number of games throughout the Leagues for free across @LWI_GAA Twitter and Camogie Association’s YouTube.
The Littlewoods Ireland Camogie Leagues are kicking off Saturday 15th of May with All-Ireland champions Kilkenny, last year’s finalists Galway and Cork who’ll have home advantage all in action on the opening weekend, with the finals scheduled for the weekend of the 19th/20th June. Littlewoods Ireland and the Camogie Association will be live streaming a number of games throughout the Leagues for free across @LWI_GAA Twitter and Camogie Association’s YouTube. Details of all fixtures can be found here. For exclusive content, behind the scenes action and access to exclusive competitions, follow Littlewoods Ireland GAA and #StyleOfPlay on YouTube, Facebook, Instagram, Twitter and on blog.littlewoodsireland.ie.