Fashion | |

We’re Celebrating Nike Air Max Day

Ahead of Nike’s Air Max Day on the 26th of March, we’re taking a look back at some of their most iconic styles to date. Which is your favourite?

As Nike celebrates the iconic Air Max shoe on the 26th of March, we take a brief look at the history of the shoe that changed the face of running footwear. With over 40 styles of Air Max in the range, we take a look at some of the stand-out models.

Channelling our inner Stranger Things vibes, cast your mind back to 1987, when the very first Air Max shoe was launched: I give you, the Nike Air Max 1. Designed by architect Tinker Hatfield, the shoe was a nod to Paris’ Pompidou Centre which is known for its deconstructed architecture. The Air Max 1 displayed, for the first time ever, the air unit on the sole – hence the name. It was the first shoe of its kind where the design focus was on the sole of the shoe, rather than the top. The increased air volume also gave the shoe a more cushioned landing, meaning not only did they look super cool, but they were really comfy.

Nike Air Max 90 Essential, €130
Nike Air Max 90 Essential, €130

Roll on 1990 when Nike launched the Air Max 90. Probably the most iconic of all the Air Max styles; the Air Max 90 was bigger and better than its predecessor. The larger air bubble lends itself to an extremely springy feel, although it’s for more reasons than comfort that the Air Max 90 stands out from the crowd. The style brings with it, subtle branding, meaning more room for creativity in the design. It was the shoe that broke the mould, and catapulted running shoes into the fashion sphere.

Nike Air Max 95 Essential Trainers, €155.00
Nike Air Max 95 Essential Trainers, €155.00

In 1995, designer Sergio Lozano took over the reins of designing the Air Max shoe, and after the success of the collection to date, you could say he had pretty big shoes to fill – geddit?! However Lozano went on to create possibly the most memorable pair of Nike Air Max, of all time, the Air Max 95. Drawing inspiration from the human body and its bone structure, the Air Max 95’s radical design was supported by even more progressive technology, and was the first to display visible forefoot air cushioning.

Nike Air Max 97 Premium, €185.00
Nike Air Max 97 Premium, €185.00

What better way to celebrate the 10th anniversary of the Air Max than with heel to toe, visible air cushioning? Introducing the Air Max 97. This isn’t a shoe for the conservative; its pretty eye-catching and a must have for the fashion-forward.

Which pair will you be splashing out on for Air Max Day? Let us know! Check out the full collection of Nike Air Max on Littlewoods Ireland.

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Fiona Hyland

Fiona loves nothing more than discovering new cities, brunch on Sundays, and a good documentary. If you don't find her cooking up a storm in the kitchen, you'll find her in an interiors store, feeding her very real blanket addiction.

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